Java Coffee Shop Business Plan Marketing Essay

Java Coffee Shop Business Plan Marketing Essay Java Culture coffee bar is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and  just a  comfortable place to meet your friends or to read a book, all in one. With the growing demand for high-quality gourmet coffee and great service, Java Culture will capitalize on its proximity to the University of Oregon campus to build a core group of repeat customers. The company will operate a 2,300 square foot coffee bar within a walking distance from the University of Oregon campus. The owners have secured this location through a three-year lease with an option for extending. The have also provided $140,000 of the required $170,000 start-up funds. The remaining capital will be obtained through  Bank of America commercial loans. The company is expected to grow sales revenue from $584,000 in FY2001 to $706,000 in year three. As Java Culture will strive to maintain a 65% gross profit margin and reasonable operating expenses,  it will see  net profits grow from $100,000 to$125,000 during the same period. Java Culture coffee bar will be located on the ground floor of the commercial building at the corner of West 13th Avenue and Patterson Street in Eugene, OR. The company has secured a one-year lease of the vacant 2,500 square feet premises previously occupied by a hair salon. The lease contract has an option of renewal for three years at a fixed rate that Java Culture will execute depending on the financial strength of its business. The floor plan will include a 200 square feet back office and a 2,300 square feet coffee bar, which will include a seating area with 15 tables, a kitchen, storage area and two bathrooms. The space in the coffee bar will be approximately distributed the following way1,260 square feet (i.e., 55% of the total) for the seating area, 600 square feet (26%) for the production area, and the remaining 440 square feet (19%) for the customer service area. This property is located in a commercial area within a walking distance from the University of Oregon campus on the corner of a major thoroughfare connecting affluent South Eugene neighborhood with the busy downtown commercial area. The commercially zoned premises have the necessary water and electricity hookups and will require only minor remodeling to accommodate the espresso bar,  kitchen and storage area. The coffee bars open and clean interior design with modern wooden decor will convey the quality of the served beverages and snacks, and will be in-line with the establishments positioning as an eclectic place where people can relax and enjoy their cup of coffee. The clear window displays, through which passerby will be able to see customers enjoying their beverages, and outside electric signs will be aimed to grab the attention of the customer traffic. Java Culture will offer its customers the best tasting coffee beverages in the area. This will be achieved by using high-quality ingredients and strictly following preparation guidelines. The store layout, menu listings and marketing activities will be focused on maximizing the sales of higher margin espresso drinks. Along with the espresso drinks, brewed coffee and teas, as well as some refreshment beverages, will be sold in the coffee bar. Java Culture will also offer its clients pastries, small salads and sandwiches. For the gourmet clientele that prefers to prepare its coffee at home, Java Culture will also be selling coffee beans. The menu of the Java Culture coffee bar will be built around espresso-based coffee drinks such as lattes, mochas, cappuccinos, etc. Each of the espresso-based drinks will be offered with whole, skimmed, or soy milk. Each of these coffee beverages is based on a shot of espresso, which is prepared in the espresso machine by forcing heated water through ground coffee at high pressure. Such espresso shots are combined with steamed milk and/or other additives like cocoa, caramel, etc., to prepare the espresso-based beverages. Proper preparation techniques are of paramount importance for such drinks. A minor deviation from the amount of coffee in the shot, the size of the coffee particles, the temperature of milk, etc., can negatively affect the quality of the prepared drink. U.S. coffee consumption has shown steady growth, with gourmet coffee having the strongest growth. Coffee drinkers in the Pacific Northwest are among the most demanding ones. They favor well-brewed gourmet coffee drinks and demand great service. Eugene, OR, with its liberal and outgoing populace and long rainy winter, has traditionally been a great place for coffee establishments. Java Culture will strive to build a loyal customer base by offering a great tasting coffee in a   relaxing environment of its coffee bar located close to the bustling University of Oregon campus. Java Culture will focus its marketing activities on reaching the University students and faculty, people working in offices located close to the coffee bar and on sophisticated teenagers. Our market research shows that these are the customer groups that are most likely to buy gourmet coffee products. Since gourmet coffee consumption is universal across different income categories and mostly depends on the level of higher education, proximity to the University of Oregon campus will provide access to the targeted customer audience. Java Culture will cater to people who want to get their daily cup of great-tasting coffee in a relaxing atmosphere. Such customers vary in age, although our location close to the University campus means that most of our clientele will be college students and faculty. Our market research shows that these  are discerning customers that gravitate towards better tasting coffee. Furthermore, a lot of college students consider coffee bars to be a convenient studying or meeting location, where they can read or meet with peers without the necessity to pay cover charges. For us, this will provide a unique possibility for building a loyal client base. Coffee consumption has shown a steady 2.5% growth rate in the United States over the last decade. In 1994, total sales of coffee were approximately $7.5 billion with gourmet coffee representing 33% (or $2.5 billion) of that. The retail coffee industry is flourishing in the U.S. Pacific Northwest. The local climate, with a long rainy season, is very conducive for the consumption of hot non-alcoholic beverages. At the same time, hot dry summers drive people into cafes to order iced drinks. Further, coffee has really become a part of the lifestyle in the Pacific Northwest. Its discerning coffee drinkers are in favor of well-prepared, strong coffee-based beverages, which they can consume in a  relaxing environment. According to the 1997 Oregon Food service Statistics (NAICS 72), Eugene had 45 established snack non-alcoholic beverage bars (NAICS 722213) with total sales of $14.2 million. Among other establishments that offer coffee drinks to their customers are most of Eugenes limited- and full-service restaurants. Java Cultures direct competitors will be other coffee bars located near the University of Oregon campus. These include Starbucks, Cafe Roma, The UO Bookstore, and other Food service establishments that offer coffee. Starbucks will definitely be one of the major competitors because of its strong financial position and established marketing and operational practices. However, despite of Starbucks entrenched market position, many customers favor smaller, independent establishments that offer cozy atmosphere and good coffee at affordable prices. Cafe Roma is a good example of such competition. Despite the owners and managers experience in the definitely industry, the company will retain the consulting services of ABC Espresso Services, the consultants who have helped to develop the business idea for Java Culture. This company has over twenty years of experience in the retail coffee industry and has successfully opened dozens of coffee bars across the U.S. Consultants will be primarily used for market research, customer satisfaction surveys and to provide additional input into the evaluation of the new business opportunities. Java Culture will capitalize on the strong demand for high-quality gourmet coffee. The owners have provided the company with sufficient start-up capital. With successful management aimed at establishing and growing a loyal customer base, the company will see its net worth doubling in two years. Java Culture will maintain a healthy 65% gross margin, which combined with reasonable operating expenses, will provide enough cash to finance further growth.

Quiz Chapter 15

Question 1: Suppose you walk across a room carrying a bucket of water in your right hand. To keep the water from sloshing out, you walk at constant speed, making sure the bucket is kept at the same height above the ground. Which statement is true? a) You exert a force on the bucket and do work on the bucket as you carry it. b) You exert a force on the bucket but do no work on the bucket. c) You don’t exert a force on the bucket and you do no work on it. Answers: b Question 2: TRUE or FALSE: If an object moves from one point in space to another, then work has been done on the object. a) TRUE b) FALSE Answers: bQuestion 3: Suppose you push on a heavy table and the table doesn’t move. The work that you do is a) positive. b) zero. c) negative. Answers: b Question 4: A hockey puck slides across the ice and eventually comes to a stop. Which statement is true? a) The work done by gravity is zero. b) The work done by gravity is equal to the gravitational force times the distanc e the puck slides. c) The work done by gravity cannot be calculated. Answers: A Question 5: You lift a book bag straight upwards off the floor. Which statement is correct? a) You do the same work whether you lift the book bag quickly or slowly. ) You exert the same power whether you lift the book bag quickly or slowly. c) The work you do is zero, making the power also zero. Answers: A Question 6: Any object that has kinetic energy must be a) moving. b) falling. c) high above the ground. d) at rest. Answers: A Question 7: A book is at rest on a tabletop. One student calculates the potential energy as 15 J. Another student calculates the potential energy as 20 J. Which statement is correct? a) One or both of the students must have calculated the potential energy incorrectly. b) Both answers could be correct. c) Both answers are wrong because they use the wrong units. Read also Quiz Week 4Answers: b Question 8: TRUE or FALSE: An object that moves faster has greater potential energy. a) TRUE b) FALSE Answers: b Question 9: A ball is thrown straight up into the air (with no air resistance). Where is the ball’s potential energy the greatest? a) When it is first released b) Half way up c) At its highest point Answers: c Question 10: A softball player hits a â€Å"pop up† (where the ball is hit high above the infield). As the ball rises, we know that a) the kinetic energy increases as the potential energy decreases. b) the kinetic energy decreases as the potential energy increases. ) the kinetic energy and potential energy both increase. d) the kinetic energy and potential energy both decrease. Answers: b Question 11: TRUE or FALSE: A small fly can have a bigger momentum than a large truck. a) TRUE b) FALSE Answers: a Question 12: You and a friend stand on ice skates facing each other in the middle of a frozen pond. If you throw a basketb all to your friend (who happens to weigh less than you do), what happens? a) You and your friend both move away from each other at the same speed. b) Your friend moves away from you at a faster speed than you have. ) Your friend moves away from you at a slower speed than you have. d) You don’t move but your friend moves away at a very fast speed. Answers: b Question 13: A tetherball is made by attaching one end of a rope to a ball and the other to a pole. After you hit the ball, the rope wraps around the pole as the ball circles it with a shorter radius each time it goes around. Which of the following statements is correct about the ball after it is hit? a) Both the angular momentum and the speed of the ball increase. b) Both the angular momentum and the speed of the ball decrease. ) The angular momentum of the ball stays constant while the speed of the ball increases. d) The angular momentum of the ball stays constant while the speed of the ball decreases. Answers: c Questio n 14: As a tornado becomes more narrow, the rotational speed a) decreases. b) increases. c) stays the same. Answers: b Question 15: You see a rocket fly by with a speed that you measure to be close to the speed of light. a) The person standing on the ground sees the rocket looking â€Å"compressed† along the direction of motion, while the person in the rocket sees the person on the ground looking â€Å"stretched. b) The person standing on the ground sees the rocket looking â€Å"compressed† along the direction of motion, and the person in the rocket sees the person on the ground also looking â€Å"compressed. † c) The person standing on the ground sees the rocket looking â€Å"stretched† along the direction of motion, while the person in the rocket sees the person on the ground looking â€Å"compressed. † d) The person standing on the ground sees the rocket looking â€Å"stretched† along the direction of motion, and the person in the rocket sees the person on the ground also looking â€Å"stretched. † Answers: b

Schooling the Smash Street Kids Book Review

Paul Corrigan’s ‘Schooling the smash street kids’ takes the ever problematic issues of education and youth and provides a glimpse into it from the other side of the street. Impulsive, informal and unorthodox in writing style, Corrigan talks as if you were an old friend, pulling you in and gently nudging your opinions with personal memories. His work was based in the gritty north-east city of Sunderland, studying 14-15 year old boys in two schools with very different levels of facilities but both with undoubtedly working class pupils. This book does not start with a hypothesis and then test it but arranges each chapter around a relevant question, i. e. why do kids muck about in class, and answers that question at the beginning of the chapter using existing theories and another way at the end showing the process of the sociological research that had been completed. The nature of the book is to discuss youths and the system of education in 1970s Britain and to highlight problems faced everyday in the classroom by teachers and pupils alike. The book is aimed at giving a voice to those in similar situations, teachers that are struggling to engage the tough to handle children that they teach and those in government that can change it so they can ‘see some point in education itself’ (page 153). Schooling the smash street kids provides real insight to problems that need solutions drawn from actual research that was carried out in schools by the author. Paul Corrigan was able to do this in an effective way as he did not project himself to the pupils as a teacher or an authority figure, but as an author who was writing a book about the students and they were his only reason for being there. This in turn created trust between them and he was therefore able to conduct much more meaningful research that may have not been obtained had he taken on a more authoritative persona. Although the style of the book is written in a way that can be understood and interpreted by people of different abilities and from different backgrounds, holds the readers attention and gets its information across in a succinct and interesting way, the chatty and informal nature of the writing could be a flaw. It may not be taken as a serious piece of research due to this and could lose some credibility among academics, when in fact it could provide significant findings to the field of research. Overall, this book is an easy and interesting read and may be useful to students starting out in the field of criminology, to grasp basic understandings. The book is well organised in structure and incorporates personal experiences and statistics which helps drives home its purpose, to change and improve the schooling system and give a, albeit a small, platform to those and others in a similar position, that Corrigan encounters.

Child Protective Services - 1477 Words

CHILD PROTECTIVE SERVICES REFORM 1 INTRODUCTION Child Protective Services (CPS) is a complex system of assessments, investigations, and conclusions. CPS is the central agency in each communities child abuse and neglect service system. It is responsible for ensuring that preventative, investigative, and treatment services are available to children and families endangered by child abuse and neglect. As a result, CPS workers must perform a variety of functions when responding to situations of child maltreatment and play a variety of roles throughout their involvement with child protective clients. Reporting a suspective case of child maltreatment to the local CPS agency (or a family member’s own request for help with the problem) initiates†¦show more content†¦Department of Health and Human Services in annual reports to congress in their Adoption Foster Care Report (AFCARS) (6). According to another report by the U.S. Department of Health and Human Services, the Child Abuse and Neglect National Statistics (CANNS)(7), the composition of children in foster care is the result of, 10% sexual abuse, 19% physical abuse, and 63% neglect. The cost of foster care is a staggering $9,400,000,000 annually. It seems apparent that the CPS system is in dire need of reform. Funding for services needs to be completely overhauled. The higher caseload situation is compounded with reduced resources and lack of support for both families and workers. These issues are very important to all of us Americans. These children are our future. 4 We as Americans need to look into what types of reform are needed and have these issues addressed to Congress. RESEARCH QUESTIONS During my research, I will be conquering questions that are important to this subject. 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